MUJI Bird Feeder

provides a long-term food source for birds and other animals leaves no harmful materials allows visitors to revisit bird sites

Mind map

mapping out relevant factors to help narrow down on research focus

bird feeder has the most potential to redesign

Interview of Experts

would like a bird feeder for a variety of birds, not just a certain type
hopes to solve existing problems of sustainability, intruder prevention, and sanitation

Carol
wild birds unlimited
employee (expert)

Interview of Consumers

wants a product that contains less plastic, and is easily incorporated into the birds' natural habitat
wants a product that is easily accessible when cleaning, or no cleaning required

Helen
bird-lover / hiker
(consumer)

Inspiration + Sketches

Existing Feeders

from research and interviews, i start sketching existing bird feeders to get a sense of form and function.

Inspired By Nature

thinking of designs that can easily incorporate into nature.

Multipurpose

ideas of a feeder with additional functions come to mind such as adding a bird bath to feeder.

Compact and Biodegradable

a compact design helps bird-lovers carry the feeder to the birds’ natural habitat. consumers demand a sustainable product for birds, people and the environment.

Color + Material

considering organic materials for sustainability

Exterior

birch veneer is low cost and diverse in color, texture, and grain

Center Tubing

white calligraphy paper as an

all-year option

light green grass paper with
fiber as a spring option

light tan grass paper as a fall option

Design Refinement

Square

narrowing down from earlier results, using both round and square as inspiration to further develop the final product

Round

round form is chosen since it is more visually pleasing, and
easy to manufacture

a roof on top prevents bird droppings, it also can be used as a funnel when filling

3D Modeling Specification

3d model from solidworks

3D Visualization

Four-Step Setup:
allows users easily setup the bird feeder at the site (feed is pre-packed in the roof)

Step 1:

pull out top perch to expose the top cap

Step 2:

pull out the center tubing

Step 3:

turn roof upside-down to allow feed to fill up the center tubing

Step 4:

replace the roof and reassemble the top cap ready to hang from your favorite tree

Product Life Cycle

MUJI Bird Feeder impacts nature, and the way animals and humans live by providing stable food sources for birds and other animals, establishing bird sites for bird watchers, and biodegrading into nature since it consists of all natural materials